Why Would I Want a Website?

Mr. T Design

Specialising in Web Design for small to medium-sized businesses

Why would you want a website for your business?

Advertise your Services – Selling Online – Online Bookings – Advertise your Events – Your Portfolio

Link to Dial Marketing & Leisure Web Design

Dial Marketing & Leisure

Link to Markets JC Ltd Web Design

Markets JC Ltd

Link to Thai Tulip Cafe Web Design

Thai Tulip Cafe

Link to Sparkle & Gleam Web Design

Sparkle & Gleam

Link to Nailsea Web Design

Nailsea LeRoc

Link to Little Clowns Nursery Web Design

Little Clowns Nursery

Some of Mr. T’s current websites

Why would your business benefit from a website

1. Improve Business Credibility

A simple way to view a website is that it is your online business address. This is where your customers, clients, and associates go to find you on the Internet. i.e. The Homepage identifies your branded value proposition, the About Us page tells visitors all about your business and the Contact Us page informs everyone how to get in touch with you and would include a map.

Legitimise your business and improves your credibility. It gives your business identity and is virtual proof that it exists.

Having a website means you have your own domain. In the same survey, 65% of respondents regard a company-branded e-mail as more credible than a generic one.

2. Build Your Business

Before broadband technology became widespread in 2004, websites were used primarily for marketing and informational purposes. A website functioned more like a brochure; you put one up to stay ahead of the competition. But there wasn’t much thought and purpose behind the content.

With the growth of the Internet, the influence of social media and the popularity of mobile devices, the website has become a crucial tool to build your business.

  • Share Your Story – A website is a great way to share your story; tell your audience why you started this business, your goals and what you hope to accomplish with it.
  • Get Clients – It’s not enough to have a rock star online profile. 36% of clients prefer to deal with businesses that have websites.

A website gives you the platform to highlight your experience and expertise.

3. Enhance Your Online Presence.

Of the 7.4 Billion people in this world,3.5 Billion people or 47% are online every day. They are searching for information, sharing on social media or shopping on e-commerce websites.

This number is expected to grow as the world becomes increasingly dependent on mobile technology.

If your small business does not have a website, you will be undermining its ability to generate income. And not just any website; but a mobile responsive website, one that can be accessed by mobile devices such as smartphones and tablets. Statistically, 65% of online traffic comes from mobile devices.

A mobile responsive website will help you capitalize on the opportunities available on the Internet through the following ways:

  • Improve Search Rankings – By optimizing your web pages, it will be easier for people to find your content.
  • Distribute Content – Create relevant, unique and usable content and distribute them through different channels such as social media and blog sites. People who love your content would want to know more about you and visit your website.
  • Open 24/7 – Unlike a brick- and- mortar business that operates 9- to- 5, a website never closes shop. It is open 24/7, even on holidays.
  • Introduce Business Flexibility – If you don’t want to miss out on opportunities, outsource customer service and have your agents manage all concerns and inquiries via chat or e-mail support at your website.

4. Build a Strong Relationship with Your Market.

A business by definition is a living, breathing entity. Loyalty is achieved when customers know they are dealing with a company that understands their needs and not just a company that wants to profit.

  • Let the Market Know “Who You Are”. Outside the Home and About Us pages, you can set up a blog page where you can share your thoughts and ideas with your audience.
  • Address the Needs of Your Market. Invite your audience to engage you by encouraging them to post comments on your blogs. Embed survey forms and ask your audience to participate and convey their needs.
  • Educate the Market of Your Business. Utilize the 80-20 Rule; 80% of your content should be usable or relevant to the needs of your audience while 20% should educate them about your business.
  • Improve Customer Service. In addition to e-mail, social media, mobile, and landline, install chat support as the 5th avenue for customer service. This will give your end-users more options to relay concerns and inquiries.

5. Efficient Way to Promote Your Business.

If you are still using traditional forms of marketing, you are wasting valuable resources, time and money. Traditional forms include press releases, print ads, flyers, and distribution Point-of-Purchase materials.

While still popular, traditional methods cost more money and cover less ground. It is also unsustainable; flyers, posters, printed advertisements, and press releases usually end up in the bin.

Online marketing is faster, more efficient and inexpensive. There are many tools and techniques that you can use for online marketing but without a website, these strategies will fall short.

Among the most popular online marketing tools that you can use to create inbound traffic to your website:

  • Social Media – Of the 3.5 Billion people online every day, 2.34 Billion or 67% are on social media.
  • Blogging – Companies that blogged 16 times a month received 4.5 times more leads than those that blogged 0-4 posts per month.
  • E-mail Marketing – E-mail marketing is 40 times more effective in acquiring customers than Facebook.
  • Use Videos – If relevant post videos to YouTube.

Finally, online marketing is a sustainable process. Your content will not go to waste. You can easily update it and reuse it after a few months.

6. Showcase Your Work.

If you’re offering interior design services, content writing, professional web design services and other types of work that can be made visual, a portfolio page will encourage more clients to try you out.

If you want to increase the impact of your portfolio page, include 5 or more client testimonies. You can put the client testimonies on the Homepage which is where users land after clicking unto your link or the Services page.

7. Keep Track of Your Business in Real-Time.

One of the most significant benefits of having a website for a small business is that you can keep track of its performance in real-time through the use of analytics.

Analytics will provide you valuable data on how your business has been moving within a period of time. Key indicators of business performance include the following metrics:

  • The number of visitors going to your website.
  • The number of “unique visitors” or those who visit your website only once.
  • Pageviews or impressions tell how many times a page has been read or visited. This will give you an idea on which type of content visitors find interesting.
  • The bounce rate is the percentage of visitors who leave your website without exploring past the page they landed on.
  • Average time on site will show how long visitors view your content. The longer the average time on site, the better for your website.

8. Professionalize Your Brand.

Many small business owners make the mistake of not working on their brand until they gain traction.

You have to start working on your brand before launching your business. The brand gives your business its identity and makes it easier for customers and clients to understand what it is all about.

The website is the most effective and efficient way to build and professionalize your brand:

  • It places your branded value proposition front and center on the Homepage.
  • Website optimization techniques can help Internet users find your brand.
  • It can be distributed seamlessly through various online channels.
  • A professionally made website shows you are serious about your business.

If you want an effective website or one that can help you take your business to another level, you have to be prepared to invest in one, including your time.

A website is not an expense. It is an investment because you should expect a return on your money within a period of time.

For your investment to payout, you have to make sure your website is professionally designed, fully functioning with fast download speed and packed with great content.

Do not penny-pinch and try to do a website on your own despite the availability of free templates. Your best option would always be to hire a professional web designer who has the experience and training to build a functional yet aesthetically beautiful website.